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Marketing Plan Workshop: The ABCs of Preparing a Marketing Plan

May 16, 2007

Introduction
Why do I need a Marketing Plan by Edward "Gilly" Evans, UF/IFAS - TREC
Market Research
Market Research by Frank Lam, Inter-American Institute for Cooperation on Agriculture (IICA)
Marketing Plan
Marketing Plan by Daniel Rodriguez, Inter-American Institute for Cooperation on Agriculture (IICA)

 

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